If the epidemic has taught us anything, it is about how essential it is to take responsibility as an employer in a serious situation. Taking responsibility can mean many things like effectively communicating with the management staff and considering the safety of employees, and how properly managing work expectations so that employees can be sustained inside the organization.
Here are 5 ways you can sustain Employees:
It's not just about profit for employees-
Students and job seekers care more about the purpose and impact of the work they will be doing and the kinds of opportunities offered. What companies aim to do in the long run is equally important as the profit. How they contribute to society and improve themselves economically has already begun to affect the employer preferences of prospective hires.
2. The retention rate increases with impact-
Retention is a significant problem, especially among millennial workers who recently entered the workforce. Jobs without a clear purpose or social value can be held for as little time as it would take to land another job with better pay. If an employee feels that their role serves a greater goal and is making an actual impact on the company's mission, they are more likely to stay at the firm and refer their friends to join.
3. Brand perception is crucial-
How a brand is perceived by its community, customers, and employees can impact how that same community, customers, and employees perceive the employer. A firm that consistently demonstrates the values above and beyond enriching its shareholders will often reflect a company that doesn't just care about its bottom line, but cares about its customers and employees by giving back to their communities, whether financially or through other means, helping them out individually.
4. People who care more, work more-
People work harder when they feel passionate about their role. Whenever possible, involve yourself with your employees' passions by including environmental/social sustainability in your company vision and mission statement, making it as engaging as humanly possible so that everyone on the team is oriented toward a shared positive outcome. As long as they feel purposeful in what they do, they will try to go that extra mile or take on the additional workload if needed to garner more of the same positive attention.
5. Work empowerment comes from volunteering-
Employees are a company's face. They are the ambassadors of a business, inside and outside the office. Whether through corporate volunteering experiences or something shared with family and friends, when employees feel as though they're doing meaningful work, they will spread their positive energies to those around them.
Clearly communicating a firm's sustainability achievements and vision can vastly improve outreach. Companies negatively associated with environmental and social issues will have a more challenging time finding new employees or retaining current employees. As people discover better opportunities, they will begin to leave their old jobs, and as such, companies that have been not-so-great concerning the environment or human rights violations will soon be paying more than their fair share of hiring costs for replacements.